Brief

Redesign the Kick It Out brand

Tone & Voice

Inspire, unite + support

Execution

Reimagined the KIO brand with a bold and authentic identity, drawing inspiration from football club badges to create a logo that reflects unity and grassroots movement. The design embraced an imperfect, hand-crafted aesthetic, evoking a sense of community and passion, aligning with KIO’s mission to inspire and support change in the world of sports.

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